With the constant technological advancements and the digitization of (almost) all known business processes, many will say that “print is dead.” However, this is not the case.
Many industries still use print technology to run their businesses. Some of these include corporate headquarters, financial institutions, government agencies, and of course, the publishing industry.
So, what is the future of print? What should we expect next?
The printing industry is making a drastic turn towards digitization as well, to keep up with the evolving times. No matter where it’s headed in the future, the benefits that new print technology continues to bring to offices are tangible—and it can only go up from here.
These benefits include versatility in its usage, better advertisement methods, eco-friendly offices, and improved efficiency. Knowing that print technology can maintain a steady pace alongside technological advancements means that there is constant innovation in the field.
Let’s take a deep dive into some of these innovations.
Now more than ever, the world is aware of the environmental consequences of its actions. Continuous usage of paper and printers takes a toll on the environment. Pulp and paper mills contribute to air, water, and land pollution globally—and they’re the third-largest pollutants in Canada.
It’s easy to see why both consumers and companies are choosing to move towards being eco-friendly and sustainable. As a result, some of the latest features of printers include the efficient use of ink and toner. Advancements in print technology enable the latest models to use less power than their older counterparts.
What this means for businesses is this: an eco-friendly office can help you sustain and improve KPIs, and shows everyone that a part of your business’ brand is being environmentally-friendly. This gives you an edge over your competitors.
Versatility in office equipment is something every business wants.
For instance, people are attracted to materials that are pleasing to the eye, not just in terms of design but textures as well.
Believe it or not, most people are more likely to interact with something they find visually appealing. It also doesn’t help that it’s been scientifically proven that our attention spans are getting shorter, which means businesses need to grab the attention of their audiences and they need to do it fast.
The newest developments in printing technology cater to these aspects. From 3D Printers to LED UV printing, these features produce materials that stand out from competitors that still use outdated machines. It’s also ideal for a wide variety of projects, such as magazines, stationery, and corporate reports, since their versatility is one of their strongest aspects.
But if you want a stress-free printing experience, using managed print services for your business is the way to go. Not only will you cut back on costs and streamline your processes, but you also aren’t going to be stressed about implementing or installing office printers, since the pros will do all the heavy lifting for you. Read what MPS is and what it means for the future of print here.
Relating to the points we’ve made above, people’s attention spans are becoming shorter thanks to the short-form content people consume nowadays. This content, which comes in the form of social media posts, reduced the human attention span to just eight seconds.
Businesses need to stand out and grab the attention of their target audiences. One way to do that is through the marketing material you distribute. As print technology gets better, visuals also improve. Paper retains its original characteristics with fewer markings or blemishes, and the latest printing devices will produce higher-quality advertisements.
The emergence of better gadgets means that manufacturing marketing materials will be easier. Therefore, the competition will now shift to who can make the most creative ads, and how long can they retain the focus of their consumers.
Finally, time is crucial for any business and the advancements in print technology provide that luxury. Aside from eliminating machine errors, such as paper jams or ink leakage, it also lessens human errors and saves your employees time.
With time spent trying to figure out how printers work, employees can finish their tasks faster and enhance their productivity. The future of print simply means convenience, and in this fast-paced environment we live in, this benefit is probably the most important one of all.
Our managed print services also tick the boxes we mentioned above: Our team is versatile and can cater to both large and small enterprises. We offer eco-friendly equipment with the latest technology, and we’ll take care of implementing the equipment in your office—so you can use your time and energy to focus on your business.
Integr8 is one of the leading MPS providers in Canada and the US. We have a wide range of managed print services, including Cloud Printing Management, Print Audit Service, and Performance-Enhancing Document Solutions. The future of print is convenience, and we’ll make sure to do all the heavy lifting for you.
Give us a call today, and our team will be more than happy to assist you!