Colour in Print Communications: Understanding Why It Matters
If you’ve ever wondered why a particular advertisement caught your eye, why a magazine layout left you captivated, or why a simple flyer managed to make you stop in your tracks, then you’ve already witnessed the magic of colours in print! From the luscious hues that dance on glossy pages to the bold contrasts that evoke emotions, the world of print communications is an artists canvas where colours wield immense power.Posters, billboards, packaging, brochures, pamphlets, catalogs, and direct mail all require colour printing to capture the attention of your audience. Without it, your company will cease to grab the attention of your audience.Get ready to dive into a kaleidoscope of knowledge as we explore the significance and importance of colour in various forms of print media. We’ll unravel the psychology behind colours and how they influence our perceptions, emotions, and decision-making, and how this can be applied in practice.Let’s get started!